Pay Only When Patients Sit
15+ booked new patient consultations in your calendar in 30 days. You pay 20% of a first visit, after it happens, never before.
Two practices per metro area · onboarding for August · 45 minutes, no obligation.
Your first 30 days
- Day 0Tracking set up, ads written, you approve
- Day 1-4The 96-Hour Lockout: the algorithm learns
- Day 7-10First booked consultations
- Day 14Cut what doesn't work, scale what does
- Day 30Review against the number we agreed in writing
You check tomorrow's schedule before you leave the office.
And the first thing you see is the gaps.
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01
An empty chair hour costs $300 to $600
And it costs that while rent and payroll run regardless. The hygienist is paid. The lease is due. The equipment depreciates either way. Every unfilled slot isn't zero, it's a loss you already committed to.
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02
Referrals are rain. This is plumbing.
Word of mouth fills chairs when it happens to rain. Some months it pours, some months it doesn't. Plumbing delivers water on schedule. Most practices have no plumbing: nothing that predictably puts new patients in the calendar, week after week.
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03
Hoping isn't a system
If next month's schedule depends on who happens to mention you at a barbecue, next month is a guess. The question isn't whether this month was good. It's whether you can make next month look the same on purpose.
How it works.
Phase A fills the calendar with general new patients. Phase B adds implants and All-on-4 once the number holds.
We set up tracking and write your ads. You approve everything before it runs.
Ads go live. Every lead hits your front desk in seconds, name and number attached.
We cut what doesn't work, scale what does. You get one number weekly: what a booked patient costs.
We review against the number we agreed in writing. Hit it, we continue and add the implant campaign. Miss it, you owe $0.
No retainer. No setup fee. Pay per first visit.
The industry standard is a $1,500 to $6,000 monthly retainer, charged whether patients show up or not. This works differently: you pay 20% of a new patient's first visit, only after the visit happens. If nobody sits in the chair, you pay $0. The pricing is the guarantee.
20% per first visit
Typically $40 to $70 for a patient worth $700 to $1,200 in first-year production. Never touches treatment revenue.
No lock-in, no fixed fees
No retainer, no setup fee, no contract lock-in. The only fixed cost is your own ad spend, from your own account.
The Open-Books Model
You own the ad account. We work inside it as a partner you can remove in two clicks. Nothing held hostage.
Day 30 has three possible outcomes. All agreed in writing before we start.
Hit the number
We continue on the same terms and add the Phase B implant campaign.
Miss the number
You owe $0 in fees. You choose: one more month free, or walk away keeping everything. Pixel, call tracking, lead alerts, ad account, all data.
The free month also misses
We part ways honestly. You keep the infrastructure, and you paid $0 in fees for two months.
Your only fixed cost is ad spend, paid directly to Meta from your own account. $1,500 to $2,000 per month minimum.
Book a discovery callThe 45-second window.
61% vs 19%
Practices that respond to leads in under 45 seconds book 61% of them. The average practice books 19%. That gap is why instant lead alerts to your front desk are built into the system.
AdStorm case studyRead this before you book.
This works for solo and small independent practices, 1 to 9 dentists, producing $50k to $80k a month, that aren't running Meta Ads yet. It does not work for everyone.
- Not for practices happy relying on word of mouth
- Not for owners whose front desk can't call a lead back within 10 minutes
- Not for anyone who wants a black-box agency. You keep the keys to your ad account.
- Not for practices below $50k/month
Honest proof
We're new. Here's what we have instead of logos.
ArclynScale is a new agency, and I'm telling you that upfront. We don't fake case studies, borrow client logos, or invent star ratings. What we have is this: a fully built system before the first client, with tracking, instant alerts to your front desk, and The Chair-Ready Filter on every lead form, which screens out bargain hunters before they ever reach your calendar. A fee that only exists when patients show up. And your number, locked in writing before we start.
The proof will be your practice, which is why the terms are this aggressive, and why they won't stay this aggressive once the first case studies exist.
You own the ad account. We work inside it as a partner you can remove in two clicks, and you see every dollar spent as it happens. Nothing held hostage.
Leave anytime. The pixel, call tracking, lead alerts, ad account, and all the data stay yours either way.
Founder-run. You talk to the person running your account, not an account manager. That's also why capacity is capped.
Fair questions, straight answers.
Why Meta and not Google?
Google captures people already searching for a dentist. Meta reaches people who haven't picked one yet, and it's where implant cases start looking. One channel done well beats two done half.
How do I know the bookings are real?
Every booking is a name, a phone number, and a slot in your calendar. You can verify each one yourself. And before anyone reaches that calendar, The Chair-Ready Filter on the lead form screens out bargain hunters, so what gets through is people ready to sit in a chair, not coupon collectors.
What about my patient data?
Nothing leaves your systems. Call tracking is HIPAA-compliant, and we see aggregate numbers only, never charts or treatment records. That's part of The Open-Books Model: your account, your data, our partner access.
20% sounds like a lot.
20% of a $200 to $350 first visit is $40 to $70, for a patient worth $700 to $1,200 in first-year production. And it's $0 if nobody shows up.
What if it doesn't work?
Day 30 has three outcomes, agreed in writing before we start. Hit the number: we continue and add the implant campaign. Miss it: you owe $0 and choose one more free month or walk away keeping everything. If the free month also misses: we part ways honestly, you keep the tracking infrastructure and all the market data, and you paid $0 in fees for two months. Worst case, you paid ad spend you controlled from your own account.
Will I be talking to an account manager?
No. There's no team to route you to. You work directly with the person running your account, from strategy to daily management, which is part of why capacity is capped at two practices per metro area.
How long is the discovery call?
45 minutes. We'll cover how your practice gets new patients today, walk through The Show-Up Guarantee, and set the number that goes in writing. You'll leave knowing whether this fits, even if we don't work together.
Two practices per metro area. That's the cap.
Founder-run means capacity is real, not a marketing line. One 45-minute call locks your number in writing.
This is not for you if you're happy waiting for the phone to ring, if your front desk can't call a lead back inside 10 minutes, or if you'd rather hand an agency the keys and not look inside the box.
Book a discovery callPrefer email? contact@arclynscale.com